Privacy Policy

Privacy Policy

Little Fins Swim School (“Little Fins,” “we,” “us,” or “our”) is committed to protecting your privacy and the privacy of your children. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at littlefinsswimschool.com (the “Site”), contact us, or enroll in lessons through our booking system.

Please read this policy carefully. By using our Site or submitting your information through our contact or enrollment forms, you consent to the practices described here.

Effective Date: April – 26 – 2026

1. Information We Collect

We may collect the following types of personal information:

Personal Identification Information: Parent or guardian name, email address, phone number, and mailing address.

Child Information: Child’s name, date of birth, and any relevant health, medical, or developmental information you provide to help us personalize instruction.

Enrollment and Booking Data: Lesson type, location preference, scheduling information, and payment details processed through our booking platform, Pike13.

Usage Data: Browser type, IP address, pages visited, time on page, and referring URLs — collected automatically when you use our Site.

Communications: Records of your correspondence with us by email, phone, web form, or through our booking system.

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and schedule lessons or assessments
• Communicate with you about enrollment, scheduling updates, and program information
• Personalize instruction to meet the needs of each swimmer
• Process payments and maintain enrollment records through Pike13
• Send appointment reminders, lesson updates, and relevant communications
• Improve our website, programs, and overall customer experience
• Comply with applicable legal obligations

3. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:

Service Providers: We share data with trusted third-party vendors who assist in operating our website or conducting our business — such as Pike13 for booking and scheduling — provided those parties agree to keep your information confidential.

Legal Requirements: We may disclose your information when required by law, court order, or governmental authority.

Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our Site before your information is transferred and becomes subject to a different privacy policy.

Protection of Rights: We may disclose information when we believe disclosure is appropriate to protect the rights, property, or safety of Little Fins, our customers, or others.

We do not share your information with unaffiliated third parties for their own marketing purposes.

4. Children’s Privacy (COPPA)

Little Fins Swim School provides swimming instruction to children of all ages, including children under 13. We are committed to complying with the Children’s Online Privacy Protection Act (COPPA).

We do not knowingly collect personal information directly from children under the age of 13 through our website. All enrollment, booking, and account information is collected from a parent or legal guardian on behalf of the child.

If you believe we have inadvertently collected personal information from a child under 13 without verifiable parental consent, please contact us immediately at (719) 344-5328 or by email, and we will take prompt steps to delete that information.

5. Cookies and Tracking Technologies

Our Site may use cookies, web beacons, and similar tracking technologies to improve your browsing experience, analyze Site traffic, and understand where visitors come from.

You can instruct your browser to refuse cookies or alert you when cookies are being sent. However, some portions of the Site may not function properly if you disable cookies.

We may use third-party analytics tools, such as Google Analytics, to help understand Site usage. These tools may collect information sent by your browser as part of a web page request, including your IP address or cookies. Their use of that information is governed by their own privacy policies.

6. Data Security

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Payment information is processed securely through our booking platform, Pike13, and is not stored on our servers.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, maintain your enrollment records, and comply with our legal obligations. If you would like to request deletion of your information, please contact us directly.

8. Third-Party Links

Our Site may contain links to third-party websites, including our booking platform at littlefinsgog.pike13.com. These sites have their own privacy policies, and we are not responsible for their content or privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.

9. SMS Communications and Opt-In

By providing your mobile phone number and opting in to receive SMS communications from Little Fins Swim School, you consent to receive text messages related to lesson reminders, scheduling updates, enrollment confirmations, and other program communications.

Message frequency may vary. Standard message and data rates may apply depending on your mobile carrier and plan.

To opt out of SMS communications at any time, reply STOP to any message you receive from us. To request help or more information, reply HELP or contact us at (719) 344-5328.

10. No Sharing of SMS Opt-In Information

IMPORTANT NOTICE: Little Fins Swim School does not sell, share, rent, or trade your SMS opt-in information or phone number with any third party for marketing purposes. Your mobile number and opt-in consent are used solely to communicate with you about your lessons and enrollment at Little Fins.

11. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of certain types of communications

To exercise any of these rights, please contact us at (719) 344-5328 or by email. We will respond to your request within a reasonable timeframe.

12. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. When we make changes, we will revise the Effective Date at the top of this page. We encourage you to review this policy periodically. Your continued use of our Site after any changes constitutes your acceptance of the updated policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us:

Little Fins Swim School Garden of the Gods Location: 4465 Northpark Drive, Colorado Springs, CO Union Boulevard Location: 1625 Medical Center Point, Suite 160, Colorado Springs, CO Phone: (719) 344-5328 Website: littlefinsswimschool.com